“BVB & Thailand-based regional carrier is launching co-branded initiatives”
Dortmund, 11th March 2018 – Bangkok Airways, Thailand-based regional airline and German football club Borussia Dortmund, announce a partnership deal today at Signal Iduna Park in Dortmund, Germany. This marketing deal is to leverage branding corporation of the two dynamic and motivated companies to tap into larger market reach in Asia.
Borussia Dortmund is one of Europe’s most successful football clubs with a traditionally strong fan base in Asia and the world and Bangkok Airways is proud to officially announce a “Regional Partner of Borussia Dortmund”. The corporations include a variety of advertising and promotional components of the co-branding campaigns in Thailand, Southeast Asian countries, China, Hong Kong, India and Bangladesh which will enhance the airline’s brand recognition across the regions.
Bangkok Airways’ President, Mr.Puttipong Prasarttong-Osoth said: “We are so proud and excited to partner with Borussia Dortmund, an eight-time German Champions. With Borussia Dortmund’s strong global brand presence and a huge fan base, we believe that it will strengthen Bangkok Airways’ brand image as Asia’s Boutique Airline as well as make the airline better known across Asia and Europe which are our main customer bases”.
Apart from traditional scope of sponsorships like co-branding and advertising campaigns running throughout 2018 to 2020, the highlight is BVB Evonik Football School for children as giving back to the community has been part of our business roadmap for many years. We will work with our dedicated CSR team to make this sponsorship activation tangible” added Mr.Puttipong.
Mr. Carsten Cramer, Chief Marketing Officer of Borussia Dortmund states: “We are excited to partner with Bangkok Airways that have strengthened their award winning position over the last couple of years in Asia. Both of us we are ambitious and aspiring brands and are looking forward to introduce our cooperation across Bangkok Airways’ key markets.”
Bangkok Airways together with Borussia Dortmund are in talk with Sport Authority of Thailand (SAT) and the Thai FA for the possibility of initiating a special coaching program to implement Dortmund’s coaching expertise for Thailand’s national youth teams (U13, U15, U17 and U19) with the sponsorship of Bangkok Airways.
The signing is expected to also help promote Thailand’s tourism through various advertising campaigns with Borussia Dortmund. It is believed to be appealing to Germans and Europeans who are among Bangkok Airways’ main customers to consider Thailand as the destination for their travel.
Bangkok Airways signs 2-year sponsorship deal with Borussia Dortmund as regional airline partner which includes advertising and promotional presence in Thailand, Southeast Asia, China, Hong Kong, India for examples, the use of player images, social media communications, legend appearances as well as marketing activation such as BVB branding at Bangkok Airways’ own airports in Koh Samui, Trat and Sukhothai in Thailand.