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Press Release


Bangkok Airways launches its new corporate image campaign “Service with Passion”

Bangkok/Suvarnabhumi Airport – Bangkok Airways, led by Mr. Puttipong Prasarttong-Osoth, President, together with top executives, have recently organized the launch of the airline's new corporate image campaign called "Service with Passion." A musical style performance uses the legendary song, "Nothing's Gonna Change My Love for You" to tell the story.
Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways said, "Delivering high service quality and enhancing every passenger’s journey have always been our utmost objective at Bangkok Airways. We pay attention to every single detail to make sure we deliver “only the best” to our passengers. One of our key success factors is our people; we make sure our staffs are well trained and service-minded so that they can deliver service that comes from the heart. Naturally, this links to our new corporate image campaign - 'Service with Passion.'  To emphasize our effort to provide exceptional and extraordinary travel experiences to our passengers, our front line staff will wear a 'Service with Passion' pin on their uniform throughout 2014." 
M.L. Nandhika Varavarn, Vice President - Corporate Communications of Bangkok Airways added a comment, "Our new corporate campaign was a direct result of compliments from our passengers in regard to the dedicated and friendly, yet professional service they received from our front line staffs. Therefore, we decided to showcase our service and came up with this campaign concept."  "Service with Passion" is all about creating a bond and a relationship between ourselves and our wonderful passengers.

Service with Passion commercial can be viewed online at

14 May 2014